How do you recommend keywords?

It’s not an exact science, and you may be presented a few recommended keywords to choose from. You will need to make some decisions about the keywords that work best for your business’s strategic direction. We recommend keywords based on the highest volume, lowest competition, and highest organic click-through-rate (CTR) we can find. Every keyword we check is analysed to see if there is a different and better combination of words that can improve upon the original query. This will earn you more clicks over time and represent the most robustly researched keywords we can find for you.

What is SERP?

SERP is a fancy way of saying “what you see after Googling”.  The term SERP is used by SEO agencies in their specialist software that collects, collates and analyses boatloads of search results all in one place – without ever going into Google itself!

What is a SERP feature?

There are some desirable “features” on the Google results page, like boxes with definitions, questions, pictures, videos and more! Examples of SERP Features are below. You know it when you see them! By landing a SERP feature, you can rank higher with less effort, and the features are created in a way that draws the eye.