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How to verify your Google Ads account before the 2025 transparency update
Google is updating its Ads Transparency policy in 2025, making the payer name public. This guide shows how to verify your Google Ads account and what steps agencies and advertisers must take before 31 May to stay compliant and protect their brand identity.

Lyn Spindley
May 93 min read
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The Great Google Algorithm Shake-Up has landed
Google’s March 2025 core update is reshaping the search landscape. Here’s what your business must do right now to protect rankings.

Lyn Spindley
Mar 252 min read
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Step-by-Step: How to opt out of Google Display Network (and protect your ad budget)
Google is auto-enabling the Display Network in Demand Gen campaigns. Step-by-step how to opt out and protect your PPC budget now.

Lyn Spindley
Feb 153 min read
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ChatGPT vs Google Search: The future of finding answers
Discover how ChatGPT is reshaping search. Learn the strengths of AI vs Google and how to combine them for a smarter business strategy.

Lyn Spindley
Jan 62 min read
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Navigating Google's December 2024 updates: what businesses need to know
Stay ahead of Google's updates! Learn how the December 2024 core and spam changes impact SEO and get actionable tips to boost rankings.

Lyn Spindley
Dec 30, 20243 min read
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Step-by-step guide to add social media links to your Google Business Profile
In this article, we will guide you step-by-step through the process of adding your social media profiles to your Business Profile.

Lyn Spindley
Dec 15, 20232 min read
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An Inside Look at Google's Search Generative Experience (SGE)
It's important for marketers to prepare their marketing strategies to align with the new Google Search Experience (SGE) experience.

Lyn Spindley
Sep 12, 20232 min read
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