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How to verify your Google Ads account before the 2025 transparency update
Google is updating its Ads Transparency policy in 2025, making the payer name public. This guide shows how to verify your Google Ads account and what steps agencies and advertisers must take before 31 May to stay compliant and protect their brand identity.

Lyn Spindley
May 93 min read
5 views
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Step-by-Step: How to opt out of Google Display Network (and protect your ad budget)
Google is auto-enabling the Display Network in Demand Gen campaigns. Step-by-step how to opt out and protect your PPC budget now.

Lyn Spindley
Feb 153 min read
105 views
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Why metadata is SEO's best friend in 2025
Metadata is the SEO weapon your competition is already using. Learn how AI, video metadata, and rich results can boost your visibility.

Lyn Spindley
Feb 42 min read
18 views
2 comments


Call to Value: How to make your CTAs more relevant, engaging and effective
The call to value (CTV) approach enriches your CTA button with a promise and value proposition.

Lyn Spindley
Mar 13, 20243 min read
114 views
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Step-by-step guide to add social media links to your Google Business Profile
In this article, we will guide you step-by-step through the process of adding your social media profiles to your Business Profile.

Lyn Spindley
Dec 15, 20232 min read
22 views
0 comments


NEW! Instagram lead forms (step-by-step)
This new feature allows businesses to create forms directly on their Instagram profiles, making it easier for users to connect.

Lyn Spindley
Feb 1, 20232 min read
1,462 views
1 comment
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