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SEO vs PPC? Your web traffic depends on this choice
Discover whether SEO’s sustainable visibility or PPC’s rapid results align best with your marketing goals.

Lyn Spindley
Apr 2, 20252 min read


The Great Google Algorithm Shake-Up has landed
Google’s March 2025 core update is reshaping the search landscape. Here’s what your business must do right now to protect rankings.

Lyn Spindley
Mar 25, 20252 min read


Step-by-Step: How to opt out of Google Display Network (and protect your ad budget)
Google is auto-enabling the Display Network in Demand Gen campaigns. Step-by-step how to opt out and protect your PPC budget now.

Lyn Spindley
Feb 15, 20253 min read


Why metadata is SEO's best friend in 2025
Metadata is the SEO weapon your competition is already using. Learn how AI, video metadata, and rich results can boost your visibility.

Lyn Spindley
Feb 4, 20252 min read


Stop ignoring metadata: This SEO shortcut is hiding in plain sight
Learn how to find and optimise metadata to boost your SEO. Access titles, descriptions, and alt text to increase visibility and clicks.

Lyn Spindley
Jan 27, 20253 min read


Ripping Up the SEO Rule Book: What You Need to Know for 2025
Throw out what you know about SEO. AI is rewriting the game in 2025. Learn how to rebuild your strategy from the ground up.

Lyn Spindley
Jan 14, 20253 min read


ChatGPT vs Google Search: The future of finding answers
Discover how ChatGPT is reshaping search. Learn the strengths of AI vs Google and how to combine them for a smarter business strategy.

Lyn Spindley
Jan 6, 20252 min read


Navigating Google's December 2024 updates: what businesses need to know
Stay ahead of Google's updates! Learn how the December 2024 core and spam changes impact SEO and get actionable tips to boost rankings.

Lyn Spindley
Dec 30, 20243 min read


How to make FAQ's (that people want to read)
One of the unique features of SGE is the pre-written follow up questions that appear under the SGE panel as prompts

Lyn Spindley
Sep 13, 20235 min read


An Inside Look at Google's Search Generative Experience (SGE)
It's important for marketers to prepare their marketing strategies to align with the new Google Search Experience (SGE) experience.

Lyn Spindley
Sep 12, 20232 min read


What is SEO (and how does it work?)
Search engine optimization (SEO) helps businesses increase their visibility online by optimising content for targeted keywords.

Lyn Spindley
Feb 12, 20233 min read


Content Marketing: The Key to Growing Your Business
Content marketing has become an essential component for any successful digital marketing strategy.

Lyn Spindley
Jan 28, 20232 min read


Your SEO questions, answered
Need to know the answer to a specific question about SEO? Check out our comprehensive guide to everything SEO-related.

Lyn Spindley
Jan 28, 202311 min read


Commemorating our SEO service launch
We are delighted to introduce Stellar, a deep violet blue colour that helps introduce our new SEO subscription services to Devon.

Lyn Spindley
Jan 17, 20231 min read


Rocket your content with a search intent strategy
Customer search intent is an essential concept for businesses to understand when creating search marketing strategies.

Lyn Spindley
Jan 14, 20235 min read
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