SEO stands for Search Engine Optimisation. It's a process of examining every element of your website, and making it work better than every other business in your competitive field. An essential part of any successful digital marketing strategy, SEO helps businesses increase their visibility online, improve their website’s content, and create a perfect website user experience. In this post, we’ll discuss what SEO is and how it works to help businesses increase their search engine rankings.
What is SEO?
SEO is the practice of optimising a website so that it ranks higher in search engine results pages (like on Google). This process includes both on-page factors (such as keyword usage) as well as off-page factors (such as backlinks). The ultimate goal of SEO is to make a website more visible in organic search engine results, which can lead to increased web traffic, lead generation, and ultimately improved sales.
What is on-page and off-page optimisation?
On-page optimisation
This involves making sure that each page has the appropriate content and technical elements that Google looks for in its algorithm. Google wants to know that your website is helpful, and can be trusted to provide the best information on the topic being searched. When Google finds that your data is helpful and reliable, your ranking will improve.
Off-page optimisation
This involves building links from other websites back to your own, increasing your site’s authority in the eyes of search engines. This can be done through PR, collaborations, or guest blogging.
SEO factors you need to consider
SEO works by combining several elements which are then analysed by search engines using algorithms that determine rankings. These factors include:
Keywords
Targeted keywords are important because they make it easier for people searching for a specific product or service to find you. Researching and analysing keywords can also be helpful in determining which ones should be used in content creation and placement.
Backlinks
Backlinks are links from other websites that link back to yours. They help establish credibility and trustworthiness with Google and other search engines, as well as increase visibility on those sites.
Content Creation
Creating high quality content helps build authority, engagement, consistency, and trustworthiness with both customers and search engines alike. Content should always be original, relevant and easy to navigate.
The Benefits of SEO
SEO has so many benefits for your business - here's a few:
Increased visibility online
By increasing your visibility online, you can reach more potential customers and increase your sales.
More targeted traffic
When you properly optimise your content for a specific keyword, you will attract visitors to your site who are actually interested in what you have to offer.
Improved user experience
By optimising your website, you can make sure that it loads quickly, is easy to navigate, has the content people need, works well on mobile devices, and delivers a brilliant user experience.
Increased brand awareness
Optimising your website for search engines means that more people will see your brand, leading brand recognition and trust.
More qualified leads/customers
The right people will see your content, at the exact moment they are looking for it.
Optimising your website for this moment of truth is ultimate aim of search marketing.
Better customer engagement
Ensure that users stay on your website longer and interact more with your content. This leads to better customer engagement and customer loyalty.
Improved trustworthiness among users
Google's algorithm ranks websites for being helpful, reliable, authoritative, and trustworthy. The higher up the rankings you appear, the more your potential customer will trust your content and your brand.
SEO is measurable
SEO efforts are measurable so you can track your progress over time and adjust strategies accordingly if needed. This allows you to easily see which tactics are working and which ones need to be improved.
SEO is easy - with an expert by your side
We understand which elements Google looks for when ranking websites. We implement a content strategy for relevant keywords and leverage backlinks through collaborations and PR. Measuring progress is always included, with monthly reports you rely on to ensure your website is optimised for success.
Interested to learn more?
If you’re looking for help with your business’s SEO efforts or would like more information about how it works—contact us today at hello@treattorbay.co.uk or simply book in a chat in our open diary below: