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Content Creation 101: The most popular types of blog content

Updated: Jun 15, 2023

If you’re a business owner looking to start blogging, then you have to know what kinds of blog content are the most popular and successful. Knowing this information can help you craft better blog content and produce better results. We’ll dive into the different types of content that can help make your blog successful.

How-to guides

One of the most popular types of blog content is How-to guides. People love to learn how to do something new, so giving your readers step-by-step instructions on how to do something is an effective way to provide them with valuable information. It also helps them solve a problem they may have been facing without having to hire someone else or purchase an expensive product. This type of content will help establish yourself as an expert in your field and drive more traffic to your website.

List posts aka "Listicles"

Another popular type of blog content are list posts. These are easy-to-read pieces of content that give readers a quick overview of certain topics or concepts in a concise manner. List posts are great for readers who don’t have time to read long articles but still want valuable information quickly. Additionally, list posts are perfect for industry updates since they’re short and sweet which makes them easier for readers to digest quickly and keep up with industry trends.

Educational content

Educational content is one of the most popular types of blog content because it helps customers better understand your industry and make informed decisions. It provides valuable insights that position you as an expert in your field while also building trust with potential customers. Educational blog posts can include how-to guides, tutorials, product reviews, FAQs, case studies, and more.

Thought leadership

Thought leadership enables businesses to demonstrate their knowledge and vision for their industry by sharing their expertise on current trends and topics related to their business. Thought leadership pieces are typically longer than regular blog posts and often provide in-depth analysis rather than a simple overview. These types of pieces help establish businesses as credible sources of information and thought leaders in their respective industries.

News and opinion pieces

Another popular type of blogging content is news and opinion pieces that provide readers with up-to-date information about relevant topics in your industry or niche. This type of content gives readers unique insight into current events which can help them better understand the issues affecting their businesses or personal lives. Additionally, these pieces offer businesses the opportunity to share their opinions on certain topics while demonstrating their understanding of the industry they serve.

Interviews and guest posts

An often overlooked type of blog content is interviews or guest posts from experts in the field or industry leaders who can offer insight into certain topics. Interviews and guest posts can bring in fresh perspectives from outside sources that could be beneficial for your audience as well as help build relationships within the industry or among customers and clients. Plus, it’s always exciting when readers get to hear from people who they may not normally come across on their own.

When it comes down to it, there are many different types of blog content that businesses should consider when crafting their content strategy. There are plenty of options available for businesses looking for ways to engage their audience with quality content that resonates with them. Whatever type of blog post you choose, make sure it provides value and offers useful insights so your audience will be encouraged to engage further with your brand and your business.

Interested to learn more?

Get in touch with the content creators at Treat to help your brand improve their visibility online. Help solve for your customers at every stage of their purchase journey. Book an appointment in our open diary below or send us an email at

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