Do you have an email list that you don't use on a regular basis, or have a customer database without any real purpose? Perhaps your email campaigns are being abandoned or not reaching the potential clients you desire. Whatever the situation may be, you can reinvent your email list and put it to work with a social media feature called Facebook Automatic Advanced Targeting also known as FAAT. Let's take a closer look:
What is Facebook Automatic Advanced Targeting?
Automatic Advanced Targeting works by allowing you to upload your customer database to Facebook for matching and targeting your ads. This means that you can target specific audiences with relevant ads based on their past behavior or interests. For example, if you have a list of customers who have purchased from your store in the past, you can use this information to target them with ads related to similar products or services they may be interested in.
Once you have uploaded your customer database, Facebook will match it against its own data to find users who share similar characteristics as those in your database. You can then use this information to create highly targeted campaigns that are tailored specifically for these users.
You don’t have to be "on Mailchimp"
Any customer list will work, as long as you have a first name, last name and email address. If you are on MailChimp, the integration is even easier. We're happy to help you import your lists or connect your MailChimp when we manage your Facebook Ads - completely free.
Benefits of Automatic Advanced Targeting Over Demographic Targeting for Facebook Ads
Automatic Advanced Targeting offers several benefits over traditional demographic targeting methods. First, it allows you to target users based on their individual interests and preferences rather than just general demographic information such as age or location. This makes it easier for businesses to reach the right people with the right message at the right time.
FAAT is efficient
Automatic Advanced Targeting is more efficient than demographic targeting because it takes into account a user's individual interests and behaviors when creating campaigns. This means that businesses can create campaigns that are tailored specifically for each user, resulting in higher engagement rates and better ROI (return on investment).
Why use this method for your Facebook Ad targeting?
Build trust
Reaching your target audience on different marketing platforms (like email AND social media) is essential for building trust and loyalty amongst your customer base. By using your email list to target your Facebook ads, you can reinforce your email campaign and establish trust between your business and potential clients. When using multiple platforms, you can reach a broader audience and build lasting relationships with customers.
Repurposes your email list
Repurposing your email list is a cost-effective way of reaching out to your customers without having to spend a fortune on multiple advertising channels. By utilizing your email database, you can target those who have already shown interest in your business and convert them into loyal customers.
It's automatic
This FAAT feature automatically matches your email subscribers with their Facebook accounts. This auto-matching increases the reach of your campaigns, exposing your business to a larger audience base, without you having to lift a finger to do it.
Target more, similar people
One of the most significant advantages of using Facebook ads is the ability to create a lookalike audience. This feature allows you to target those who share common traits with your existing subscribers and customers, therefore increasing your lead generation potential. With a lookalike audience, you can expand your reach and attract potential customers based on their similarities with your existing customers from your email list.
Integrates with MailChimp seamlessly
MailChimp is an email marketing and advertising platform that allows businesses to create and manage their email list, as well as important metrics such as open and click-through rates. When you connect your Facebook Ads manager to Mailchimp, it allows you to build your Facebook audience based on your email list. This integration will save you time and effort!
Get a return on your investment
Your email list is essential for growing your business and reaching out to potential and current customers - and can deliver benefits way beyond email. By repurposing your email list to target Facebook customers, then expanding your reach with lookalike audiences, you increase your reach at minimal cost. With the added convenience of Mailchimp integration, you can streamline your marketing efforts and simplify your tasks. Start putting your email list on double duty today.
Interested to learn more?
Get in touch with Treat for Facebook Advertising that goes beyond simple demographics. We leverage ALL the tools in the toolbox to deliver high-performing social media campaigns for your business. Make a quick appointment in our open diary below: