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Christmas Shopping (it's more than what you buy)

Updated: Dec 3, 2022

Part of our eCommerce and Retail Digital Marketing Series

While Christmas is still a few weeks away, it's never too early to start thinking about your shopping strategy. After all, the holidays are a busy time for everyone, so it's important to be prepared.

However, Christmas shopping is about more than just buying gifts. It's also about spending time with friends and family, discovering new things, and landing great deals. In other words, it's social, interactive, and conversational. Here's a closer look at each of these aspects of Christmas shopping.

The joy of discovery

One of the best things about Christmas shopping is the joy of discovery. When you're out looking for gifts, you never know what you might find. Maybe you'll stumble upon a new shop that sells unique items from local artisans. Or perhaps you'll find just what you're looking for in an unexpected place.

Either way, the act of Christmas shopping is about so much more than just buying a gift; it's about discovering something new. And who knows? The thing you discover might just be exactly what someone on your list needed all along.

Getting personal

Another great thing about Christmas shopping is getting a personalised recommendation from someone you trust. When you ask your friends or family for advice on what to buy, they're not just giving you their opinion; they're giving you a personalised recommendation based on their own experience and relationship with you. These recommendations are invaluable because they come from people who know you well and want to help you find the perfect gift.

Time well spent

One of the best things about Christmas shopping is that it's a great opportunity to catch up with friends and family. Whether you're heading to the high street together, or simply exchanging wish lists, the festive season is the perfect time to reconnect with loved ones.

An interactive experience

Unlike traditional shopping where you simply purchase whatever items you need, Christmas shopping involves a bit of treasure hunting. You never know what you'll find when you're out looking for presents. This element of discovery can make the whole experience much more enjoyable.

Spark conversations

Another great thing about Christmas shopping is that it's a conversation. Whether you're negotiating prices with a storeowner or exchanging gift ideas with friends, the holiday season is all about talking and sharing. This makes for a much more enjoyable experience overall.

Get into the holiday spirit

There's nothing like hearing festive music and seeing all the holiday decorations to put us in the mood for celebrating. And when we're feeling festive, we're more likely to be generous and thoughtful towards others - which is what the holidays are all about.

Give gifts that give back

Purchase items from businesses that donate a portion of their proceeds to charity or consider donating in someone's name instead of giving them a physical gift.

Supporting local businesses

Small businesses are the backbone of many communities. They provide jobs, goods, and services to residents and help to keep the local economy strong. When you shop at small businesses in your community, you are directly supporting the people who work there and helping to keep the doors open

Did you know?

When you shop at national stores or online retailers, your money goes to their headquarters, which may be located outside of your community. On the other hand, when you shop local, your money stays in the community and supports your neighbours. In fact, for every £100 that you spend at a locally owned business, £68 will stay in your community (as opposed to £43 if spent at a national chain).

These are just a few of the reasons why Christmas shopping is about more than just buying gifts. When we take the time to think about what Christmas shopping really means, we can see that it's so much more than just a commercial event. It's an opportunity for us to connect with our loved ones, discover new things, and get into the holiday spirit. So next time you're out Christmas shopping, take a moment to appreciate all that it has to offer.

Interested to learn more?

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