Digital Tools that increase engagement and conversion
- Lyn Spindley
- Nov 27
- 3 min read
Digital transformation has real impact when it makes the buying journey easier. The most valuable improvements happen when a business removes unnecessary steps, reduces effort for customers and creates a path that supports decisions with clarity.
When that happens, customers save time, the service feels stronger and the business converts more opportunities into sales.
This work began with a building merchant who wanted to make their website more engaging and increase the rate of conversion. They knew there was an opportunity to help customers plan their projects more quickly and give their own team better information from the outset.
People approach building jobs in many ways, and the merchant wanted a digital process that could support each approach and bring structure and confidence to the early stages of planning.
That ambition led to the creation of the Speed Shopper, a tool designed to streamline decision-making for customers and give the merchant a more efficient, commercially focused enquiry flow.
A research-led process that shaped the right outcome
Our first step was to understand the merchant’s world through a detailed research stage. We used our tone of voice tools, brand exercises, customer insight methods and product analysis frameworks to learn how the business communicates, how their customers make decisions and which product categories matter most commercially.
We explored the key routes through their website, the types of questions people ask, the points where journeys slow down and the areas where staff often need to request additional information. This gave us a clear picture of what the tool needed to do, how it should guide people and how it could support the merchant’s wider objectives.
The goal was simple. Create something that feels natural for customers to use, reduces the time spent gathering information and brings more qualified, conversion-ready enquiries into the business.
Designing a guided pathway that improves engagement
The Speed Shopper gives customers a clear sequence to follow.
They enter the type of project they are planning, the size, whether the job is indoors or outdoors and their preferred branch.
The tool interprets that information and produces a structured shopping list with the right product categories, practical quantity guidance and direct links to the merchant’s site.
Customers can download a branded PDF for planning or send the full enquiry directly to the team through a GDPR-compliant form.
The submission arrives complete and ready to action, which reduces delays and keeps momentum high.
The process feels straightforward and intuitive. It gives customers the confidence to move forward while saving the merchant time and improving the quality of enquiries.
Commercial value beneath the surface
The most significant gains come from the improvements behind the scenes. The tool enhances the flow of information and strengthens the customer journey in ways that directly support revenue.
Enquiries become more actionable.
The team receives clear, organised information instead of fragmented details, which speeds up responses and supports better recommendations.
Customer decisions become easier.
A guided pathway reduces the effort required to choose materials, which increases the likelihood of completing a purchase.
The website becomes more engaging.
Interactive tools encourage visitors to stay longer, explore more categories and progress through the journey at a faster rate.
Conversion improves.
When customers understand what they need and can see it laid out clearly, they move from browsing to buying more naturally.
The merchant gains a measurable advantage.
The Speed Shopper sets a higher standard of digital service, reinforcing trust and encouraging repeat business.
Every one of these outcomes contributes directly to the bottom line: customers save time, and the merchant earns more.
Why digital tools work across many sectors
Any business with a complex product range or a multi-step decision process can benefit from a guided digital tool. These tools remove hesitation, support decision-making and create higher quality enquiries. They also reduce pressure on staff by providing structured information up front, which improves service speed and consistency.
When designed with insight and purpose, digital tools can change how customers experience a business and create a clear commercial uplift without requiring a full website rebuild.
If your business wants to increase engagement and improve conversion
If you want customers to move through your website with more confidence, if you want clearer enquiries landing in your inbox and if you want a stronger digital experience that lifts revenue without adding operational strain, a bespoke tool can make that happen.
Treat specialises in creating these solutions. Each one is built on research, behaviour-led design and a clear understanding of how customers think and what businesses need.
If you would like to explore what a tool like this could achieve for your organisation, we would be happy to help you shape it. Book some time in the diary and we'll have a chat.
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