Lyn at TreatApr 2, 20211 minCreate your CTAs ... or nothing!Every. single. marketing. activity. must. have. a. call-to-action. Let's do this! So you know you need CTAs You want to lead your clients...
Lyn at TreatApr 2, 20211 minFind your sweet spot by researching your competitorsIf you go head-to-head with a competitor, you are only creating work for yourself. There are tools to help you understand your...
Lyn at TreatApr 2, 20212 minMining gems and creating long-form content: Successful copywriting for your new hot topicYou've done the interview. You have your recording. And your transcript. NOW WHAT? Step One. First, mine the gems,. And by that, we...
Lyn at TreatApr 2, 20212 minMicro to add authenticity. How this fourth and final question lands your content with laser focusIn our fourth question, the micro question, we learn why the topic matters in real terms to real people. Any why they need to act. The...