As we prepare for the festive season, it's time to start thinking about ways in which your business can get involved in the holiday spirit. One excellent way to get your brand out there while contributing to your community is by sponsoring a Christmas light display. Not only is it a festive and cheerful way to spread holiday joy, but it can also benefit your business in many ways. In this playbook, we'll share our essential tips on making the most of your businesses sponsorship of a Christmas light display in your local community.
Get your brand out there
Sponsoring a Christmas light display is a great way to increase brand awareness in your local community. People tend to remember the generous businesses that donate towards a worthy cause. Partnering with your local council, non-profits, or even local leaders in your community can help your company show up in a positive light.
Maximise social media
After investing time and resources in a Christmas lights sponsorship, it is important to generate the right kind of attention for your business. Social media is an excellent way to share news of your sponsorship and showcase your brand's efforts. Share videos and photos of the light display on your business's social media pages and post updates throughout the holiday season. You can generate a lot of interest and engagement with hashtags, social media campaigns, and other creative online initiatives.
Engage with customers
Don't forget to engage with your customers and ask for their opinions about the sponsorship. Consider asking customers to vote on the best Christmas light display or organise a raffle or contest. This is a great way to encourage customers to interact with your business during the festive season. When people feel more connected to your business, they're more likely to remain loyal and come back again.
Host a festive event
Consider hosting an event centred around your Christmas light sponsorship. It can be a great way for you to say thank you to customers and celebrate your community. Organise live music or festive markets, or offer discounts and promotions during the holiday season. Getting people in the holiday spirit is a surefire way to boost your company's sales and keep your customers happy.
Give back
Don't forget that Christmas is a season for giving. Many of the people in your community may be less fortunate and unable to enjoy the holiday season. Consider donating food to local shelters, arranging toy drives for kids, or hosting charity events. Not only will your business feel good about giving back to those in need, but it can also help spread the word about the good you're doing in the community.
Sponsoring a Christmas light display is a great way to get your business involved in your community and give back at the same time. It helps increase your brand's visibility, engages your customers, and boosts sales. By maximising social media, hosting festive events, and engaging with your customers, you can be sure to make the most of your sponsorship. It's a great way to demonstrate your commitment to your local community.
Want to learn more?
If you are looking for practical, creative ideas to make the most of your sponsorship, check out the next post in this series, which includes a case study and key takeaways so you can take action right away.