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The surprisingly good news about acquiring customers during an economic downturn

Updated: Sep 13, 2022

If you're a business owner, there's a good chance you're feeling anxious about the state of the economy right now. Although some businesses are starting to feel the pinch, there is some good news: customer acquisition is actually cheaper during an economic downturn. Here's why:

There is less competition for customers

The main reason customer acquisition is cheaper during an economic downturn is because there are fewer businesses competing for customers' attention. Think about it—during good economic times, everyone is trying to get a piece of the pie, so to speak. There are more businesses advertising, and more businesses vying for customers' attention. But during an economic downturn, many businesses pull back on their marketing efforts because they're trying to save money. As a result, there's less noise for your business to compete with.

Customers are more price-sensitive

In tough times, people are naturally more hesitant to spend money. But this doesn’t mean they stop spending altogether—it just means they become more price-sensitive. As a result, promotions and discounts are often more effective during an economic downturn. If you can offer potential customers a good deal, they’ll be more likely to do business with you over a competitor who isn’t offering any deals.

You can focus on quality over quantity

With fewer resources at your disposal, it’s important to focus on quality over quantity when it comes to customer acquisition. Rather than trying to acquire as many customers as possible, focus on acquiring the right customers—the ones who are most likely to be loyal and make repeated purchases. By carefully targeting your marketing efforts, you can make the most of your limited budget and acquire high-value customers who will stick with you even when times are tough.

While it's true that customer acquisition may be cheaper during an economic downturn, that doesn't mean it's easy. Acquiring new customers is always a challenge, no matter what the state of the economy is.

If you're up for the challenge, we’re here to help with marketing strategies that increase the visibility of your business and keep you top of mind. Drop us a line at or book an appointment below:

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