As a business owner, you want to make sure that you are using the most effective marketing tactics to reach your target audience. You may be wondering if digital is really better than traditional. Here are 5 reasons why digital marketing beats traditional marketing, and 17 tactical solutions you can get started with today.
Digital marketing is targeted
One of the best things about digital marketing is that you target your audience with laser precision. Use demographic information as well as interests and behaviours to make sure that your target audience sees your ads.
Digital marketing generates leads
A lead is defined as a person who has shown interest in your product or service. For example, if someone fills out a form on your website requesting more information about your products, they are considered a lead. Follow up with this person via email or phone call in order to turn them into a paying customer.
Digital marketing builds relationships
Digital marketing tactics such as email campaigns and social media allow you to build relationships with your customers and potential customers. Use these channels to provide valuable content such as blog posts, eBooks, coupons, and more. By providing this helpful content, you position yourself as an expert in your industry and build trust with your target audience.
Digital marketing is measurable and trackable
A huge advantage of digital marketing is that it's trackable over time. Use analytics tools to see how many people viewed your ad, clicked on it, signed up for your email list, or made a purchase. This information is valuable when it comes to fine-tuning your marketing strategy.
Digital marketing delivers value for money
Digital marketing tactics offer a better return on investment (ROI) than traditional marketing methods. Businesses typically see a ROI of 122% when they invest in digital marketing. This significantly outpaces the ROI of other marketing methods such as print ads (42%), TV ads (28%), and radio ads (27%). Not only do digital marketing tactics offer a better ROI, but they are also less expensive than traditional methods. Here's our recommendation for the best value digital channel (and it might surprise you!)
Here's 17 reasons digital marketing tactics that win over traditional every time:
Email marketing allows you to stay in touch with your customers and prospects on a regular basis so that you can keep them updated on your latest products, services, and promotions.
Content marketing provides a way for you to share valuable information about your business with your target audience without coming across as salesy or pushy.
Retargeting shows your ads to users who have already visited your website or interacted with your brand online.
Influencer marketing is when you partner with social media influencers to promote your products or services to their following.
Google Ads are a powerful tool that allows you to place advertising on search engine results pages.
Advertising on the Google Display Network shows your ads across more than 2 million websites, videos, and apps.
Conversion rate optimisation ensures the traffic you're getting to your website is leading to sales or leads so that you can improve your bottom line.
Social media marketing helps you build relationships with potential and current customers by providing valuable interactive content.
Digital PR boosts your visibility by capturing trends and topics in popular culture and adapting the messaging to be picked up in news and social media to improve reach dramatically. Digital PR relies on traditional PR channels with a digital boost, instead of relying purely on an algorithm to pick up your marketing activity without any guarantees of coverage. Tip: Follow the DigitalPRExamples account on Instagram.
SEO improves your visibility in search results so that potential customers can find you more easily.
Display advertising allows you to reach out to potential customers through banner ads, text ads, and other forms of online advertising that appear on websites, apps, and social media channels frequented by your target audience. Expand your display advertising on Facebook or by using display ad networks like Taboola or Reach.
Mobile marketing helps you reach mobile users who are searching for businesses like yours on their smartphones and tablets. This can include push SMS texts and push notifications from your app.
Local search engine optimisation ensures that your business shows up in the search results (usually on a map) when people in your area are looking for what you offer.
Analytics allow you to track how well your digital marketing campaigns are performing so that you can make necessary adjustments and improvements over time. You can review which audience demographics are engaging with your content and boost your budget to reach more of that segment.
A/B testing gives you the ability to compare two versions of a campaign or piece of content to see which one performs better, before rolling it out to a larger audience.
Immediate, digital reporting provides detailed information about how well your digital marketing campaigns are performing against specific goals and objectives.
Affiliate marketing can help you generate leads and sales by partnering with other businesses in your niche who have an existing customer base that might be interested in what you have to offer.
There are many different digital marketing tactics that businesses can use, but these are some of the most popular and effective methods available today.
Digital marketing is essential for any business that wants to stay relevant in today's age. With its low cost and high success rate, there's really no reason not to try it. If you're not sure where to start, consider working with a digital marketing agency that can help you create an effective campaign that meets your specific goals and objectives.
Interested to learn more?
If you want to learn more about these digital marketing tactics, and how to implement some of them as part of an overall digital marketing strategy, get in touch! We offer digital marketing strategies services to suit any business and any budget get in touch at hello@treattorbay.co.uk for an informal chat.