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How M&S built trust in a crisis
M&S shows how to lead with trust in a clear, empathetic crisis communication that strengthens customer loyalty when it matters most.

Lyn Spindley
Apr 223 min read
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Case Study: Interactive Park Map at Haytor View
The Interactive Park Map at Haytor View transformed the way potential buyers explored available plots. This dynamic tool provided real-time

Lyn Spindley
Feb 72 min read
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Downsizers Demand on the Up: A Growing Trend in the UK Park Home Market
Discover why downsizers are flocking to park homes in the UK. Explore the growing demand, regional trends, and strategic opportunities.

Lyn Spindley
Jul 22, 20243 min read
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2024: Fresh new brand, new team, new media services, new premises!
Vaughan Parade is home to our new premises, and with it, a fresh brand identity, new team and new services for businesses

Lyn Spindley
Feb 3, 20244 min read
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The power of collaboration: Partnering with sponsors for Holly's Christmas campaign
Collaboration played a significant role in Holly's journey. We partnered with various other sponsors of the Illumination Trail.

Lyn Spindley
Dec 2, 20232 min read
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Harnessing Social Media Engagement: The Holly Campaign Case Study
Social media played an important part in Holly's journey, serving as the primary channel for sharing her captivating story.

Lyn Spindley
Dec 2, 20233 min read
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Boosting local awareness with a Christmas lights sponsorship
In partnership with the local council and other sponsors, we've launched a series of nine marketing activities to maximise our investment.

Lyn Spindley
Nov 28, 20233 min read
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Rocket your content with a search intent strategy
Customer search intent is an essential concept for businesses to understand when creating search marketing strategies.

Lyn Spindley
Jan 14, 20235 min read
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![Increase brand loyalty with social media engagement: 5 Tactics to use today [Infographic]](https://static.wixstatic.com/media/83ec1a_2c848a3672ba42d18b53801958da0711~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/83ec1a_2c848a3672ba42d18b53801958da0711~mv2.webp)
![Increase brand loyalty with social media engagement: 5 Tactics to use today [Infographic]](https://static.wixstatic.com/media/83ec1a_2c848a3672ba42d18b53801958da0711~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/83ec1a_2c848a3672ba42d18b53801958da0711~mv2.webp)
Increase brand loyalty with social media engagement: 5 Tactics to use today [Infographic]
Get the insights you need to increase social media engagement and grow your business in 2023.

Lyn Spindley
Jan 12, 20233 min read
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How (and why) to revolutionise your brand with the WGSN & Pantone Colours of the Year 2023
Discover how the Viva Magenta and Digital Lavender colour trends for 2023 can revolutionize your branding.

Lyn Spindley
Jan 11, 20235 min read
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Get ready for the future of LinkedIn: 5 new features coming in 2023
LinkedIn is rolling out 5 new features in 2023 that will improve accessibility, analytics and usability for users and business admins alike.

Lyn Spindley
Jan 6, 20233 min read
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The Power of SEO: 3 Reasons why search marketing simply works
Search engine optimisation (SEO) is one of the most powerful and effective tools, increasing your chances of being seen and getting clicks.

Lyn Spindley
Dec 30, 20222 min read
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The Ultimate Guide to Local SEO
Local SEO is similar to regular SEO, but there are a few key differences. In this Guide, we’ll explore what local SEO is, and how it works.

Lyn Spindley
Dec 4, 202213 min read
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Earn more 5-Star reviews for your eCommerce business
Did you know that nearly 90% of consumers read online reviews before making a purchase?

Lyn Spindley
Nov 17, 20226 min read
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Make the most of Shopify
In this Shopify eCommerce Guide, we cover stock management, marketing, live chat, order tracking and the apps and integrations.

Lyn Spindley
Nov 16, 202217 min read
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![Make the most of Google (your 100% FREE secret weapon) [2023]](https://static.wixstatic.com/media/83ec1a_7bf557a928f948d2a296595c056f0767~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/83ec1a_7bf557a928f948d2a296595c056f0767~mv2.webp)
![Make the most of Google (your 100% FREE secret weapon) [2023]](https://static.wixstatic.com/media/83ec1a_7bf557a928f948d2a296595c056f0767~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/83ec1a_7bf557a928f948d2a296595c056f0767~mv2.webp)
Make the most of Google (your 100% FREE secret weapon) [2023]
Use your Google Business Profile to promote your hospitality business including price, location, and amenities (for free!)

Lyn Spindley
Nov 14, 20224 min read
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Selling Christmas-themed products
The holiday season is a great time to boost sales by creating holiday-themed products for your customers.

Lyn Spindley
Nov 14, 20226 min read
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The eCommerce Christmas countdown checklist
The Christmas shopping season is a critical time for all retailers, but it can be especially challenging for online shops.

Lyn Spindley
Nov 13, 20228 min read
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Proven marketing strategies to grow during a recession
Here are time-tested, proven marketing strategies that will help you grow your business during a recession.

Lyn Spindley
Sep 14, 20228 min read
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4 Different marketing styles (and how to enhance them)
By understanding the characteristics of each marketing style, you can more effectively grow and enhance your capabilities.

Lyn Spindley
Sep 12, 20222 min read
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