In the property development sector, control and oversight are essential – every prospect and lead is potentially worth hundreds of thousands of pounds.
Running a website for each property development provides you with complete oversight over your sales funnel, ensuring quality at every stage. This can be especially beneficial for property developers who may not have large sales and marketing teams, as it allows for an optimal customer journey and sales funnel experience.
Understanding your property sales funnel
The sales funnel is a visual representation of the customer journey, from the initial awareness stage to the final purchase decision. It's divided into several stages:
Sales funnel control starts with your website
Owning your sales funnel offers several key advantages:
You have full control over the buyer journey, enabling you to tailor the experience to meet your business objectives and customer needs.
With oversight of the entire process, you can ensure quality at every stage, enhancing the overall customer experience and increasing the likelihood of conversions.
Data collection and analysis
Owning the sales funnel allows you to collect and analyse data at each stage. This can provide valuable insights into customer behaviour and preferences, helping you refine your marketing strategies.
By managing the sales funnel yourself, you can potentially save on the costs of outsourcing these functions or hiring a large sales team.
Implementing sales funnel strategies
Here are some strategies to effectively oversee your customer journey using your website:
Website design and navigation
Ensure your website is well-designed and easy to navigate, guiding visitors naturally through the sales funnel.
Create engaging content targeted at each stage of the sales funnel. This could include blog posts, videos, property listings, testimonials, and more.
Use clear and compelling CTAs to guide visitors to the next stage of the funnel.
Top tip: When creating a CTA, think to yourself: "What is the very next thing I want this customer to do?", and make that exact phrase your call-to-action.
Lead capture and nurturing
Implement strategies to capture leads, such as contact forms or newsletter sign-ups. Nurture these leads with regular communication until they're ready to buy.
Use website analytics tools to track user behaviour, identify bottlenecks in the funnel, and make necessary improvements.
Efficient and effective
Managing the sales funnel with your website offers a unique opportunity to control and enhance the customer journey, from initial awareness to final purchase. By ensuring quality at every stage, you can provide an exceptional customer experience, increase conversions, and drive success for your property development business.