When it comes to your brand identity, one of the most important aspects is finding your colours. This task can seem daunting, but we've got you covered! In this blog post, we are sharing three websites that can help you find your perfect brand colour palette and inspire your brand creation.
Top 3 websites to discover brand colours
Coolors.co
Coolors.co is actually one of our favourite websites! Click Start the generator and then hit the spacebar and it will cycle through all the colours. When you like a colour, you can lock it and then the website will cycle through the rest of your palette.
Canva Colour Palette Generator
Go to Canva.com/colors/color-palette-generator/ to upload an image, and Canva will magically pull the colour combinations from that image, and present them as a colour palette.
Pantone
Pantone is a great website to get inspired by the Colour of the Year, as well as how you can use it in your own brand colour palette. They also have a colour picker for any type of material (coatings, paper, fabric, skin) and up-to-date trending colour palettes to inspire you. Sign up for a free Pantone account here.
A wide brand palette helps digital brands
Digital brands need a broad colour palette because it gives you the opportunity to create different brand experiences for your customers, depending on how the brand is being used. Gone are the days of print - in today's digital world, colour means everything and can be used to create different emotions, feelings and messages.
How colours impact your brand image
Now that you've discovered some great websites to help you find your brand colours, it's important to understand how colours can impact your brand image. According to a study done by the University of Loyola Marymount, certain colours can evoke certain emotions in people. For example, the colour blue is often associated with trustworthiness and serenity, and is a popular choice for corporate brands. Yellow, on the other hand, is associated with happiness and optimism, making it a great choice for start-ups or child-friendly brands.
How colours make a successful brand
So, how can you use all of this information to create a successful brand? It's actually quite simple – by using colours that evoke the emotions you want your customers to feel, you can subconsciously influence their decision-making process. For example, if you're looking to create a luxury brand, using black and gold as your main colours is a great way to subconsciously convey drama, exclusivity, and luxury to your customers.
How colours help brand recognition
In addition to influencing your customers' emotions, colours can also help with brand recognition. The same study from Loyola Marymount found that people are able to remember up to 62% of a brand's colour, but only recall about 19% of the words used in its slogan.
Investing time and effort into finding the perfect colours for your brand is essential in creating a successful and memorable brand identity.
Using colour to create a strong brand identity
Choose your colours wisely, as they will be one of the first things that people notice about your brand. Using the right colours is essential in creating a successful and memorable brand identity. By using colours that evoke the emotions you want your customers to feel, as well as colours that are easily recognisable, you can create a brand that stands out from the competition and leaves a lasting impression on your consumers.
Brand colours are powerful and emotive
Brand colours are instantly recognisable to the human eye, and do a lot of the heavy lifting within your brand identity with very little effort. Humans see colours before they see shapes, and this is why brand colours are so important – they create an instant emotional connection with your consumers.
Get inspired by other brands
Once you've chosen your brand colours, take some time to look at how other successful brands are using colour in their branding. See how different colours are used across various touchpoints, such as social media, website design, packaging, and marketing materials. By understanding how other brands are using colour, you can get inspired and start to experiment with different ways to use your own brand colours.
Case study: Coca-Cola's Brand Identity
Coca-Cola is often applauded for the iconic bottle shape, however the red and white brand colour is unmistakeable. Red is often associated with excitement, passion, and love, making it the perfect choice for a brand that wants to evoke feelings of happiness and joy.
Think about how your brand colours will be used
When choosing your brand colours, it's important to think about how they will be used across all of your branding materials. Will they be used in all of your marketing materials, or just on your website? Will they be used on packaging and in-store signage? By thinking about how your colours will be used, you can create a cohesive brand identity that looks great across all mediums.
Colours are key factor in any strong brand identity
Brand colours are an important part of creating a strong brand identity. If you're feeling inspired to start creating your own brand, get in touch! We're happy to help you with market research, competitive analysis, logo design, brand guidelines, and every brand asset you need to make your digital brand a success.
>>Get in touch at hello@treattorbay.co.uk or give us a call on 07513 472371.
What are your thoughts on the use of colours in branding?
Let us know in the comments below!